Client
Thread N Needle, Kochi
Case Study: Thread N Needle
Designer Saree Boutique E-commerce Transformation
How Kochi's top designer saree boutique replaced a constantly failing Wix website with a custom platform that sells reliably — without a single crash.
Project Overview
Industry
Designer Saree Boutique
Location
Kochi, Kerala, India
Previous Platform
Wix (Website Builder)
New Platform
Custom E-commerce System
Duration
3+ Years of Continuous Support
The Challenges
Site Down During Sale Days & Festive Events
The Wix website was unable to cope with the flood of visitors during saree sale events, Onam, and free-shipping campaigns — causing complete outages.
Slow Browsing for Large Saree Catalogue
Wix's limited e-commerce capabilities made product pages slow to load and filter, especially with a large saree inventory, frustrating shoppers and increasing bounce rates.
High Server Costs Without Stable Performance
Wix's shared hosting architecture and closed platform made it impossible to optimise for high traffic — no caching control, no custom server tuning, no real solution.
Revenue Loss at Peak Sales Moments
- Orders lost during Onam and Christmas campaigns
- Checkout failures eroding customer trust
- Social media ad spend wasted on a crashed store
- Admin unable to process orders under load
Our Solution
Custom E-commerce Platform
Built for saree retail — fast filtering, large catalogue support and mobile-first design.
Performance Server & CDN
Optimized caching and global CDN delivery ensure fast loads even during peak Kerala sale days.
Efficient Admin Panel
Smooth order management, catalogue updates and delivery tracking — always available under any load.
Optimized Product Images
High-quality saree images served in optimal formats for fast loading on all devices.
Zero-Downtime Migration
Complete migration from Wix — all products and catalogue data migrated to the new custom platform with zero disruption to sales.
The Results
100% Uptime — Even on Festival Days
₹2–5 Lakh Daily Sales — Stable
Reliable Admin Panel Always Online
Reduced Server Costs
Up to ₹15 Lakh Sales on Campaign Days
3+ Years — Zero Platform Issues
Frequently Asked Questions
The Wix website was down almost constantly. It couldn't handle any meaningful traffic, had very limited e-commerce features, and gave the client almost no control over their store. They were losing orders every single day.
Orange Dice Solutions is a leading e-commerce development company in Kochi with a proven track record of building custom online stores for saree and fashion boutiques across Kerala. Our platforms are engineered for the specific traffic patterns of Indian boutique retail.
Thread N Needle consistently achieves ₹2–5 lakh in daily sales, with volumes reaching ₹15 lakh on free shipping days, festive promotions and sale events — all without any platform downtime.
Thread N Needle has been with Orange Dice Solutions for 3+ years, benefiting from a stable platform, regular updates and dedicated support throughout their growth.
Need a Saree Boutique E-commerce Store That Actually Works?
We build custom online stores for saree and fashion boutiques in Kochi and across Kerala — designed for high traffic and high sales volumes.
Get a Free Consultation